
Do You Need Strategic Plan, a Brand Analysis, or Both?
A few years ago, I was contacted by a small nonprofit foundation in the healthcare design industry that wanted to
A few years ago, I was contacted by a small nonprofit foundation in the healthcare design industry that wanted to
There’s nothing like a great conference to stimulate your brain, recharge your batteries, and remind you why you do the
If you want to know what people think, all you need to do is ask them, right? Besides giving us
A few weeks ago, I posted an article by Rachael Ferrell at HKS on my LinkedIn feed about new design
Marketing Guru Seth Godin once said that the essence of modern marketing is empathy. “It’s about putting yourself in someone
When I wrote about university-affiliated senior living communities for Environments for Aging magazine in 2105, university leaders weren’t too keen
If I told you that workforce challenges is still the top issue confronting U.S. hospital CEOs, would you be surprised?
Over the past several years, ESG has transformed from a buzz term to an important framework for healthcare organizations to
It’s a rainy gloomy January afternoon here in Evanston, Ill., as I write this post and it’s giving me the
Those of you who regularly read my blog know that I write a lot about trends influencing healthcare and senior