
For several years, healthcare has been caught up in a debate: should we stop calling it the patient experience and start calling it the human experience?
It’s a fair question. After all, we’re all human before we ever become patients. But does swapping the label change the reality?
I think the answer is yes… and no.
All Patient Experiences Are Human Experiences
Here’s the simple truth: not every human experience happens in a hospital bed. But every patient experience is a human experience.
When we talk about “patient experience,” we’re describing what happens when people undergo treatments, procedures, or interactions inside the healthcare system. Expanding the lens to human experience makes the circle bigger — it brings families, caregivers, and even staff into the conversation.
Maybe the better term isn’t patient or human experience, but the healthcare experience — or even better, the human experience of healthcare.
Our Shared Humanity Is Still the Core
This isn’t just semantics. At the heart of any good patient experience is our shared humanity.
The Beryl Institute recognized this years ago, and by 2025 their State of Human Experience report has gone even further — pointing out that healthcare isn’t just about procedures and outcomes. It’s about networks of care and trust. Community. Belonging. Identity. These things matter as much as safety and clinical results.
Press Ganey’s recent research echoes the same: people now expect both safety and empathy; both coordination and connection. Trust in healthcare is fragile, and it’s not rebuilt by checklists. It’s rebuilt by human-centered care.
Designing With Empathy
So what does this mean for healthcare design?
It means we can’t just design healthcare spaces for efficiency or purpose — we have to design for empathy. That begins with curiosity and the right questions:
- What is it actually like to be here?
- What makes people feel truly cared for — not just as patients, but as humans?
- How do we create dignity, belonging, and safety for staff and families too?
- How can the physical environment communicate empathy in ways words cannot?
Not every answer will be the same — different communities, cultures, and individuals value different things. But ask these questions sincerely and patterns emerge: comfort, clarity, dignity, and a sense of being seen.
A Call to Action
The phrase “human experience” risks becoming another buzzword unless we live it out. That means weaving it into culture, processes, and yes — the physical environment of healthcare.
Graceful design honors humanity. It doesn’t just create buildings or rooms. It creates relationships. It creates trust. And that is the foundation for health and well-being — for patients, families, and staff alike.
So maybe it doesn’t matter what we call it — patient experience, human experience, healthcare experience. What matters is that we design with humanity at the center.
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What’s my story? I’m a healthcare and senior living design knowledge expert who writes and speaks frequently about trends and issues affecting these two industries. I’m also a strategic marketing consultant and content creator, working with companies and organizations who want to improve the quality of healthcare and senior living through the design of the physical environment. You can reach me at sara@saramarberry.com.