For more than 20 years, patients and family members had been calling, writing letters, and emailing the HHS staff to tell them about how watching The C.A.R.E. Channel helped them while in the hospital. Staff, too.
I felt that capturing these stories on video would be a heartfelt way to promote The C.A.R.E. Channel in many different mediums that would resonate with prospective clients. The Story Project is the realization of that idea — beautifully executed by The C.A.R.E. Channel production team in collaboration with the Client Support team and other key individuals in the company.
My role was to provide input into the final videos and create/help execute a communication strategy for promoting The Story Project. A trailer came out in February 2015, with the first patient video (Matt Hankey) released at the end of April 2015. There’s no doubt that this little company is making a big impact on patients’ lives every day!