For more than 25 years, patients and family members have been calling, writing letters, and emailing the Healing Healthcare Systems staff to tell them about how watching The C.A.R.E. Channel helped them while in the hospital.
I felt that capturing these stories on video would be a heartfelt way to promote The C.A.R.E. Channel in many different mediums that would resonate with prospective clients.
The Story Project is the realization of that idea — beautifully executed by The C.A.R.E. Channel production team in collaboration with the Client Support team and other key individuals in the company.
My role was to provide input into the final videos and create/help execute a communication strategy for promoting The Story Project. The first patient video (left) is about teenager Matt Hankey's experience.
There’s no doubt that this little company is making a big impact on patients’ lives every day!