Healing HealthCare Systems (HHS) was using digital marketing to generate leads but wasn't fully utilizing the combined power of its website, email marketing program, and CRM to nurture them.
It was time to take it to the next level.
Partnering with Jean Anderson at Murray Marketing, we went through a discovery and analysis phase to look at HHS's definition of a lead, current systems, and pathway to purchase. We also analyzed its competition and strategic goals.
From there, we came up with a plan to develop and build a digital marketing lead generation and nurture program, which included:
Creating a Client Journey Map
Researching and recommending a new email program (SalesFusion) that is compatible with its CRM
Revising AdWords campaigns and creating landing pages
Making recommendations for social media strategy and advertising
Participating in SalesFusion training
Developing nurture campaigns for prospects in the sales funnel
We worked with HHS staff at every stage of the project and helped implement changes to the website, campaigns within SalesFusion, and new AdWords campaigns.
The result is a more automated system that not only saves staff time but also provides them with more information about prospects' interests than ever before.