JCR was engaged in some awesome projects including facilitating a Hospital Engagement Network (HEN) as part of the U.S. Government’s Partnership for Patients Initiative and Project RED (Re-Engineered Discharge) program. It wanted to leverage that work to help promote JCR’s ongoing consulting services.

I helped the JCR marketing team re-purpose some of the content from these projects and came up with strategies to promote it through social media, email, and its website. One of the projects we did is the video below that tells one hospital’s story of participating in JCR’s HEN.