Empathy in Marketing: Put Yourself in the Other Person’s Shoes Marketing Guru Seth Godin once said that the essence of modern marketing is empathy. “It’s about putting yourself in someone March 8, 2024 No Comments
How Often Do You Use Empathy in Marketing or Design? When it comes to empathy in marketing, no one explains it better than marketing guru Seth Godin. “Empathy is the February 7, 2020 2 Comments
5 Ways to Define Success & Overcome Failure How do you define success? As part of a strategic planning session for one of my clients last week, I December 24, 2015 No Comments