Renowned history professor Peter N. Stearns once wrote that "The past causes the present, and so the future." History also offers a lot of information about how people and societies behave. Both of these are good reasons to study history or reflect upon historically significant events. This blast from the past examines 10 of the most important historically significant events that impacted healthcare facility planning, design, and construction – many of which are still influencing our thinking today.

Ever since the days of Florence Nightingale, the healthcare industry has been designing its facilities for infection control. The pandemic has confirmed that many design practices used in healthcare facilities work. It has also taught us some new lessons. This presentation provides a historical perspective on the history of designing for infection control in healthcare that have led to current practices.

As our population ages, designing places for seniors of different income levels, abilities, and interests presents an enormous opportunity for new thinking and change. Many believe that tomorrow’s customer is going to reject today’s senior living product and will be seeking more powerful, meaning-filled experiences. As a result, those planning and designing senior living communities and housing need to shift their thinking from solving the problems of aging to fulfilling the promise of life. This presentation offers you an overview of the design trends and challenges facing the industry, as well as some emerging senior living models.

Ever heard of the term, “evidence-based design” (EBD), but don’t know exactly what it means? EBD has been gaining momentum in healthcare since it was first introduced more than 20 years ago. Many architects and designers are now using it in their practice, with more than 3,000 individuals having earned the Evidence-based Design Accreditation and Certification (EDAC) credential. This presentation explores EBD's origins and current practice and offers insights into how it can provide you with a competitive advantage in the healthcare sector.

The essence of modern marketing is empathy. It’s about putting yourself in someone else’s shoes that might not know what you know or think the way you think. It’s part of your brand. It’s shifting the conversation from about you to about them. And creating tension to get them to take action. This presentation explores what it means to be empathetic in marketing and how to incorporate it into messaging in your marketing tools and presentations that will resonate with the people you want to reach.