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In a few weeks, Gary Vance, Director of National Healthcare for BSA LifeStructures, and I are leading a roundtable discussion at the Healthcare Design conference on the impact of the Baby Boom generation on healthcare design.

The topic we’re discussing is, “Get Ready for Boomer Nation.” Because it’s here. A few interesting facts:

  • On average, 8,000 Baby Boomers turn 65 each day (AARP)
  • In 2015, people aged 50+ will represent 45% of the United States population (AARP)
  • A typical Boomer feels 9 years younger than their chronological age (Pew Research Center)
  • 80% of Baby Boomers own their own home (National Association for Real Estate)
  • Approximately two-thirds of all seniors 65 and over and 60% of those 50-64 have at least one chronic disease (CNN)
  • 2.5 million Baby Boomers are working in healthcare today (Hospitals & Health Networks)
  • 37.3% of the U.S. nurse workforce is 50 years or older (Rand Corporation)

And here’s some more interesting thoughts on the characteristics of Boomers that may or may not affect healthcare design (from Hospitals & Health Networks Boomer Challenge article series):

  • Boomers have a reputation for indulging themselves
  • Boomers show an inclination to adopt new technology
  • Boomers who are active want to keep their mobility in old age
  • Boomers are expected to rely more on complementary medicine and be more familiar and demanding of palliative care
  • Boomers are far more knowledgeable about chronic disease, disease prevention and wellness than their parents’ generation was

Another great source for information on this topic is “When I’m 64:  How Boomers Will Change Health Care,” a free report published by the American Hospital Association and First Consulting Group in 2007.

We’re not sure how yet, but Gary and I also plan to share some of the thoughts and ideas that come out of this discussion.  So, if you’re going to be at Healthcare Design, please join us on Monday, November 17 from 2-4 p.m. as we “Get Ready for Boomer Nation.”

And don’t be daunted if you look online and the session is sold out. There’s always people who don’t show up for things they pre-register for at conferences!

Looking forward to seeing many of you in San Diego. Next week, I’ll be announcing the time and place at conference for a “Meet Up” for those of you who follow my blog to chat with me in person and network with one another.

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Leave a comment



Donald G. Bellefeuillr

6 years ago

Make it fast, efficient, and cheap. Keep me out of the hospital and make care convenient to me not the provider. I am not impressed by medical palaces looking to optimize my experience. The best experience is no experience at all.

I am adept with technology so the provider better be.

Plus I will know plenty about my problem so the provider better know more by drawing on machine intelligence like Watson and other learning machines that are being developed.

Sara Marberry

6 years ago

Good you know what you want, Donald!

Margaret Fleming

6 years ago

Thanks for link to free report. Hope plenty of attendees older than boomers show up!

Sara Marberry

6 years ago

Probably unlikely, since there are 73 million of us.

Thomas A. Coss, RN

6 years ago

Nicely done! This is refreshing indeed and frankly, needed. Perhaps I’ve not wasted the past three years doing what I’ve done to help folks age in place, safely.

Sara Marberry

6 years ago

Not at all. Thanks for your comment.

What to Attend at Healthcare Design? Here's Some Ideas - Sara Marberry Sara Marberry

6 years ago

[…] Are You Ready for Boomer Nation? […]

Report from Healthcare Design: 70 Degrees & Sunny - Sara Marberry Sara Marberry

6 years ago

[…] Are You Ready for Boomer Nation? […]

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Sara Marberry, EDAC, is a healthcare design knowledge expert, thought catalyst, and strategic marketing and business development consultant. The author/editor of three books, Sara writes and speaks frequently about industry trends and evidence-based design. She can be reached at sara@saramarberry.com.

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