How Can I Help You?

Tapping into a diverse set of skills and experience, I'll work with you to develop innovative solutions to increase market share and impact. I'm a strategic thinker as well as a detail-oriented project manager and creative writer. Check out what I do below.

Consulting

I work with product manufacturers, design firms, nonprofit organizations and others related to the healthcare and senior living design industry to develop marketing and business strategies to expand their reach. Services include:

  • Content marketing
  • Social media marketing
  • Email marketing
  • Brand identity development
  • Website creation
  • Content development--issue briefs, slide presentations, video scripts, infographics, brochures/fliers, articles, social media posts
  • Educational programs
  • Customer & sales outreach/feedback
  • Brainstorming sessions & training

Featured projects

Articles & Books

I’ve written/edited five books on design and published hundreds of articles in industry publications, including:

  • Contract
  • Health Facilities Management
  • Healthcare Design
  • Environments for Aging
  • Long Term Living (now iAdvance Senior Care)
Each week on my blog, I write about current events and topics related to healthcare and senior living design, with an occasional post on social media, marketing, and resources for greater productivity. I also write and post articles on LinkedIn.

Published works

Speaking & Moderating

I’m a keen observer of the economic, social, and cultural trends that are influencing healthcare and senior living design. Topics I speak, lecture, and write about are:

  • Trends influencing healthcare and senior living facility development, design, and construction
  • Evidence-based design for healthcare – history, definition, and practice
  • The physical environment’s impact on health, well-being, safety, satisfaction, and costs
  • Empathy in design and marketing
  • History of healthcare facility design

Speaking engagements