Category: Marketing

Do You Need Strategic Plan, a Brand Analysis, or Both?

A few years ago, I was contacted by a small nonprofit foundation in the healthcare design industry that wanted to

May 3, 2024 No Comments

Marketing Guru Seth Godin once said that the essence of modern marketing is empathy. “It’s about putting yourself in someone

March 8, 2024 No Comments

Many companies I work with want to be a thought leader in the healthcare or senior living design industry. But

May 6, 2022 1 Comment

When was the last time you revisited your marketing plan? If it has been more than two years, it’s probably

November 19, 2021 No Comments

Last week I shared six new reports and papers that are relevant to healthcare and senior living design. What I

July 9, 2021 No Comments

I have to admit that I find most company blog posts in the healthcare design industry kind of boring. And

June 11, 2021 2 Comments

The coronavirus pandemic has raised awareness of the social, economic, and racial inequalities in America. And of all the cracks

August 7, 2020 No Comments

I’ve been thinking a little bit this week inclusive marketing. And wondering if I really know what it means. Because

June 12, 2020 No Comments

Before Covid-19 exploded, I was contacted earlier this year by a small nonprofit foundation that was interested in engaging me

April 24, 2020 No Comments

Within a matter of weeks, our whole world has been turned upside down. Working from home is the new normal

April 3, 2020 5 Comments