Do You Need Strategic Plan, a Brand Analysis, or Both?
A few years ago, I was contacted by a small nonprofit foundation in the healthcare design industry that wanted to
May 3, 2024
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Category: Marketing
Empathy in Marketing: Put Yourself in the Other Person’s Shoes
Marketing Guru Seth Godin once said that the essence of modern marketing is empathy. “It’s about putting yourself in someone
March 8, 2024
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3 Simple Strategies for Becoming a Thought Leader
Many companies I work with want to be a thought leader in the healthcare or senior living design industry. But
May 6, 2022
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Is It Time for A New Marketing Plan?
When was the last time you revisited your marketing plan? If it has been more than two years, it’s probably
November 19, 2021
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Why Content Marketing Is More Important Than Ever Before
Last week I shared six new reports and papers that are relevant to healthcare and senior living design. What I
July 9, 2021
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7 Tips for Writing Better Blog Posts
I have to admit that I find most company blog posts in the healthcare design industry kind of boring. And
June 11, 2021
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Stepping Up to Help Those in Need
The coronavirus pandemic has raised awareness of the social, economic, and racial inequalities in America. And of all the cracks
August 7, 2020
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4 Inclusive Marketing Strategies to Help Lead Positive Social Change
I’ve been thinking a little bit this week inclusive marketing. And wondering if I really know what it means. Because
June 12, 2020
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Don’t Call it Strategic Planning if It’s Really Branding
Before Covid-19 exploded, I was contacted earlier this year by a small nonprofit foundation that was interested in engaging me
April 24, 2020
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Now is Not The Time to Stop Marketing: 4 Things You Should Be Doing
Within a matter of weeks, our whole world has been turned upside down. Working from home is the new normal
April 3, 2020
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