Category: Marketing

The Right Approach to Building a New Brand Strategy

When is it time to build a new brand strategy? Usually it happens when companies merge or acquire one another.

December 22, 2017 2 Comments

Why aren’t there more people blogging about healthcare design? I first asked this question two years ago. And, besides the

July 21, 2017 No Comments

I often work with individuals/companies/organizations to develop a brand identity. And what often happens is that once I’m done and

November 4, 2016 1 Comment

I love cats and have watched many cat videos on YouTube. I’ve also enjoyed James Cordon’s “Carpool Karaoke” lately. But YouTube isn’t

March 4, 2016 1 Comment

I’ve been thinking a lot about digital lead generation and nurturing lately. For any company or organization that sells a product

February 19, 2016 1 Comment

Search for “healthcare design” in Kindle edition in books on Amazon and 86 titles come up. But only 17 of them have

January 22, 2016 4 Comments

Most companies and organizations have mission and vision statements, right? And most of them are downright boring. They don’t stimulate conversation

September 4, 2015 1 Comment

Whether you work for a large company, small organization, or are an independent contractor, your website is your most important marketing

April 3, 2015 No Comments

I listen to a weekly podcast where the host Michael Stelzner interviews experts about topics related to social media marketing. At

March 20, 2015 2 Comments

So you have a blog, but nobody’s reading it except your mother and a few colleagues at the office. People

September 12, 2014 No Comments