5 Ways to Stay Relevant in the Next Healthcare Marketplace
Earlier this week, I found myself sitting across the table at lunch from a CEO of a hospital in Central
June 6, 2014
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Category: Marketing
4 Reasons Why Email Marketing is Not Going the Way of the Fax Machine
My 20-year old son rarely uses email. He prefers to text instead. Does that mean that someday email will go
May 30, 2014
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8 Tips for Improving Your Email Marketing
How do you market to your clients/customers? Think social media is a good sales platform? Think again. While social media
February 28, 2014
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3 Phases of Developing a New Brand Strategy
I was recently approached by a potential client about developing a new brand strategy. “We need a new logo,” they
October 22, 2013
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6 Criteria for New Projects
As an independent consultant, I’m often faced with the dilemma of whether to pursue new projects or work that comes
October 8, 2013
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4 Reasons for a Logo Redesign
Recently, I was working on a website project for a client when the designer said to me, “I sure wish
May 28, 2013
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